Mattress stores and the mattress industry as a whole, especially in the Los Angeles and Torrance areas have an interesting challenge. If you were to take a mattress store Los Angeles, and then to go ahead and to take another mattress store Torrance, chances are they will be, most likely, selling the same name brands. Prices may differ slightly but negligibly between the two locations, but no doubt you could compare the two. Even if you were to compare a mattress store sale Los Angeles, you can easily expect sales to be comparable in other locations, which would once again bring the pricing to be virtually identical. The mattress selection between all of these locations would be virtually identical, there simply would be no difference between any of them, we can basically recite them from any of the commercials that we see on TV since they all start with the letter S: Sealy, Serta, Simmons, Spring Air, Stearns & Foster, etc.
An LA mattress store, then, is virtually indistinguishable from any other mattress store, regardless of location. If this is the case, then it naturally begs the question what would differentiate Los Angeles mattress stores from those in Ohio or Mexico or Canada? The answer is quite simple: it’s service. This is one industry in which salesmanship is truly given an opportunity to shine; it’s like a major brand car dealership: you’re offering the exact same product, literally, the only difference of whether or not a particular dealership sells or not is in the salesmanship, the service that the salesmen on the floor can offer to those that walk through its doors. When you’re offering identical products at virtually identical pricing, the only thing that is going to lure customers to your retail location or to your retail chain is better service. If the sales force you employ in this industry is more attentive, more sensitive, and more personable, if the customers are handled with greater care and are valued and treated with greater sincerity, then that location will prosper. Providing good service, however, is not easy in this business. Mattress are large and bulky, and a location needs to have warehouse proportions in order to be able to showcase all the relevant brands in all the necessary sizes. You also have to take into account that customers will want to lie down on a mattress for an indefinite amount of time, pepper your sales force with every question imaginable, and expect to feel a difference between mattresses within half an hour when it is estimated that it takes 60 days before your body adjusts to a new mattress. This makes the Leeds mattress chain unique: not only do they have all the major brands, but they are able to cater to customers who are on a tight budget by manufacturing their mattresses in-house. By taking over the manufacturing, distribution, and retailing aspects of a business, Leeds have truly become a vertical company that is able to negate all the mark-ups that occur at each juncture and to simply pass those savings onto the consumer. They are able to drop their pricing extremely low, which has allowed them to open up various locations in all most every major city in the state of California, all most to the point of saturation. Some stores have are within less than 20 minutes of the next store, and it became an almost running joke as to how saturated the southern California had become with Leeds locations. This was, however, a marketing strategy far ahead of its time since these locations were serving a dual purpose of both retail and advertising.
Mattress Store Los Angeles 